OCTOBER 2006 New Mexico Media Literacy Project gladly accepts submissions for its monthly e-newsletter. To be considered for publication, please send all requests to ahmed@aa.edu	invite a speaker find a product catalyst institute e-news signup
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DECONSTRUCT THIS! New Mexico Media Literacy Project offers a monthly deconstruction activity available for free on its website. What is the message this example is sending? What other important questions should you be asking about this advertisement? - see the ad - sample deconstruction - submit your deconstruction This example is one of many found on The Project’s brand new DVD-ROM resource Challenging the Debt Industry. REMOTELY INTERESTED? As the debate heats up surrounding the definition of commercial minutes – and what it means for advertisers, agencies and the media – the latest report from the Center for Media Design at Ball State University, unveils new behavioral research based on observing how people actually watch TV during prime-time TV hours. Using a method derived from the same highly-regarded method as the CMD's Middletown Media Studies, researchers recorded behaviors like channel-skipping, use of electronic program guides, the concurrent use of other media, leaving the room or chatting with another person as they occurred during TV viewing. Read more and purchase the latest CMD report ENTER NOW IN THE NINTH ANNUAL BAD AD CONTEST - Are you concerned about the spread of advertising into every corner of our society? - Are you upset about the domination of consumer values in our media, our schools, and our communities? - Are you ready to talk back to bad ads? Enter New Mexico Media Literacy Project’s Ninth Bad Ad Contest! We will start accepting entries on October 2, 2006 through December 15, 2006. All winners will be announced in Spring 2007. Please see our website for more information and contest rules. Win cash and get published by talking back to advertisers. Read the winning entries from 2005-2006. REVISED SMOKE SCREEN ACTION GUIDE AVAILABLE New Mexico Media Literacy Project just added a new teaching resource to our list of products! Smoke Screen: How Advertisers Cloud the Truth is a major revision of our popular pamphlet first published in 2001. In addition to the updated information, images and activities, we’ve redesigned the learning guide into a new, fold-out format. Smoke Screen supports state teaching standards and is appropriate to use in language arts, social studies and current events, health, and consumer education classes, as well as in after-school clubs and programs for grades 6-12. Order online or call 505-828-3129. ASU OFFERS GRADUATE LEVEL MEDIA LITERACY Media Literacy at the graduate level will once more be offered as an online three credit hour course by Appalachian State University in Spring 2007. The class runs from early January until the end of April. Students log on at their own convenience each week, responding to readings, posts from the Dr. David Considine, other student posts and assigned clips and screenings. More information about the class including testimonials from previous students can be found at the website. SUBSCRIPTION OPTIONS Click here to subscribe if this was forwarded to you and you want to stay in touch. Click here to unsubscribe. We'll be sorry to see you go!		TALK BACK TO BIG TOBACCO!
		The Talk Back to Big Tobacco! Script & Storyboard Contest is underway. The contest website is online, flyers have been mailed to every middle school and high school in New Mexico, and young minds across the state are firing up their creativity. We’re looking for radio scripts and TV storyboards written by New Mexico youth for 30-second ads aimed at preventing tobacco use. Eight winners will each receive $500! Check out www.talkback.nmmlp.org for tips on how to write a winning script or storyboard, complete contest rules and entry forms. Entry deadline is December 31st.
		REGISTER NOW FOR SPRING 2007 CATALYST INSTITUTE!
		It’s time to register for the New Mexico Media Literacy Project's Spring 2007 Catalyst Institute to be held March 27-30, on the beautiful natural campus of Albuquerque Academy. Each Catalyst Institute is limited to 30 attendees – 15 New Mexico residents and 15 out-of-state applicants. Held twice a year, the Catalyst Institute offers an intensive four-day training experience in media literacy concepts and skills. NMMLP staff and guest speakers lead participants in workshops, exercises, video screenings and discussions designed to deepen understanding of media issues and provide a solid foundation for media activism. The Catalyst Institute is ideal for teachers, health professionals, community activists and others who want to make a difference. We encourage you to register online at www.nmmlp.org. If you need more information on how to register, please call us at 505-828-3129 or e-mail catalyst@nmmlp.org
		CATALYST INSTITUTE GRADUATE DEBUTS FILM PROJECT
		On November 9th, there will be a fundraiser and advance screening of BOXERS, a Kohler Production collaborative project. Joanna Kohler, Filmmaker and Organizer, is a New Mexico Media Literacy Project Catalyst Institute graduate. BOXERS will challenge traditional images of women and the sport of boxing. Audiences will be enthused by the ambience and engaged by the story. The boxers will be on hand to answer questions, relate their experiences with the BOXERS film project. This event will take place in the beautiful Loft Literary Center on Washington Ave. in Minneapolis. Tickets can be ordered online before November 1 or picked up at Uppercut Boxing Gym in Northeast Minneapolis, after October 1.
		100 LEADING MEDIA COMPANIES & 2006 MEDIA FAMILY TREES
		Advertising Age recently reported that Internet and cable were the growth locomotives behind the 6.6% increase in 2005 U.S. media revenue, reaching $268.48 billion for the 100 Leading Media Companies. In some ways, broadcast TV and newspaper executives must have seemed more like captives tied to the tracks. Time Warner, powered by its Internet and cable offerings, retained its position as the No. 1 media company in the U.S. at $33.73 billion, up 0.9%, far ahead of the $22.08 billion from Comcast Corp. As runner-up, Comcast replaced Viacom, the media-entertainment company that split early this year into CBS Corp., No. 7 at $11.80 billion, and a much-reduced No. 9 Viacom that drew $8.25 billion from its movie and cable network properties. Media, defined in this annual report as information and entertainment distribution systems in which advertising is a key element, takes in the obvious traditional media companies but also Hollywood as film clips have become product placements. Movies grew 0.3% to $19.27 billion in U.S. revenue. This year Ad Age isolated U.S. from worldwide movie revenue, leading to prior-year adjustments in companies with movie units. Visit Advertising Age for more of R. Craig Endicott’s article or click on the above image to download the 2006 Media Family Trees.
NEW MEXICO MEDIA LITERACY PROJECT *An outreach project of* *Albuquerque Academy*
6400 Wyoming Blvd NE		Albuquerque, NM 87109		505-828-3129		www.nmmlp.org